No More Guessing! Know Your Customer Better with Scientific Data!
In the past, retail personnel tend to guess high traffic areas in and out of stores and adjust the display of advertisements or placement of new products based on their business experience. However, the efficiency of advertising or product promotion was still unable to be maximized. Advantech's Store Heatmap Analysis solution adopts imaging technology combined with POS system transaction data, as well as big data analysis, to provide complete and in-depth analysis of consumer behavior. With the intuitive heatmap analysis, the personnel can know where the customers are gathering, and optimize the display of goods, adjust the pricing strategy to make marketing strategy effectively and efficiently.
- Popularity of Shopping Zones
- Favored Zone Analysis
- Multi-Store and Cross-Time Period
- Allow to add interested area of goods freely, and is capable of expanding detailed dashboard for in-depth analysis. The system integrates sales data and analyzing conversion rate of number of attention versus sales data for a given product category.
- The system provides comprehensive analysis of shopping zones while the blue pin defines user’s favor zone, the red pin highlights the most popular area inside the store according to shopper’s dwell time and shopping path inside the store.
- The platform can make heatmap analysis of cross region, store and time period , which depends on users' demand. These data reports which produced from analysis to provide managers to make further decision.